Community Powered Marketing for Food & Beverage Brands
Enhance your grocery and retail media offering, drive shopper engagement and loyalty, and monetize your audience to create new partner revenue streams.
The trusted enterprise solution for 5,000+ of the world’s leading brands
– Christine Luongo, Sr. Brand Manager, Veggies Made Great
+30%
Higher-Than-Average Coupon Redemption Rate
Veggies Made Great
Monetize Your Shopper Audience and Drive New Revenue Streams
Mobilize your community of shoppers and deliver turnkey activation packages to manufacturing and brand partners. Whether it’s driving shoppers to write product reviews, create partner-specific UGC, sample new products, or share content and insights, a grocer community creates a new revenue stream and maximizes business results for partners.
Cultivate Meaningful Relationships with Shoppers to Increase Retail Brand Equity
Create a competitive advantage and increase your value proposition to shoppers with a vibrant community destination. Deliver hyper-personalized engagement and offers and reward non-transactional interaction, foster meaningful discussions and connection, and collect valuable quantitative and qualitative shopper data to glean audience insights and fuel tailored activation.
Co-Create With Shoppers and Gain Valuable Market Intelligence
Stay on top of shopper behavior, from tracking sentiment around trends like BOPIS (buy online, pick up in-store) to omnichannel expectations to social and online behavior, an online community helps you crowdsource new ideas and validate innovations to maintain your marketplace strengths.
Fast & Easy to Launch
Launch a fully customizable owned community in 4 weeks, no coding required.
Dynamic Activations Fueled by Zero Party Data
Deliver tailored activities at scale to drive action and emotional loyalty
Robust Community Engagement
Create ready-to-go packages for partners to drive new revenue.
Agile Insights Gathering
Keep a pulse on shopper insights for retail customers, trends, and drive brand resilience.
Integration
Connect your community to customer IDs in your retailer database or rewards program.
Why leading brands choose TINT
Veggies Made Great Grew Sales by +20% and Sparked In-Store UGC with Community
Veggies Made Great recognized the power of a consumer community and had taken steps to try to build their own. But without the right tools and the expertise, they were struggling to effectively manage its daily operations and to maximize its potential for social advocacy and shopper marketing.
Learn more about Brand Communities
The Big Online Brand Community Study
Download our exclusive report to learn what consumers want in an online community experience, how online communities impact a brand's bottom line, and the best practices to grow communities.
What is Community Commerce and Why Should Brands Care
We explore what community commerce is, why it's important for brands, and how you can maximize community-driven brand conversations to drive sales.
14 Community Marketing Ideas You Need to Put Into Action Today
This guide to 14 top community marketing ideas will help you drive big business impact with your community of consumers.
FAQs
How does an online community work for a grocer?
TINT helps you create a fully customizable online community destination seamlessly integrated with your website. When shoppers join, they gain access to a personalized dashboard featuring customized brand activities, fueled by collected profile data and zero party data.
Community members can engage in compelling experiences such as user-generated content and review campaigns, sampling, discussion boards, surveys, polls, and more. Each community incorporates gamification with fun badges and points to foster participation and enhance emotional loyalty. Your community engagement can blend ongoing activities with hyper-personalized campaigns to amplify specific retail initiatives and campaigns.
How can my grocery brand monetize my shopper audience using TINT and how do partner activations work?
With the enormous growth seen in retail media, it is clear how valuable an audience of shoppers is to driving conversion both online and in-store. An online community is a powerful revenue generator and with TINT, you can identify, mobilize, and activate your audience on behalf of manufacturing partners. Package and sell sampling campaigns, ratings & reviews programs, and UGC collection to manufacturers for an additional revenue stream.
Can I create an influencer community with your platform?
Yes. Influencer relationships are a critical channel for grocery and retail brands. When you launch an online community with TINT, you can identify and mobilize your influencer relationships and deliver specific campaigns to a select group. This can include sharing specific promotions, creating content, posting on social, and driving traffic for a new product launch.
Is a community a lot of work? Who manages the community and plans the engagement?
We recognize that each team possesses distinct resources, and our platform is designed to be flexible to accommodate your needs. Whether you have a team of community experts seeking a platform to engage with shoppers or you’re seeking a fully managed community team to nurture your owned community and launch partner activations, TINT’s platform is engineered to enhance efficiency in your marketing stack.
In some instances, we’ve assisted clients in streamlining and eliminating more than four marketing tools. Additionally, 90% of our clients confirm that a minimum of three business functions engage with an owned community.