We are excited to share one of our biggest and most anticipated features yet! Introducing TINT machine learning, a smarter way to curate content. Our scalable content discovery technology uses deep learning, image recognition, and audience insights to instantly pair brands with highly engaging content, eliminating the need for manual curation and guesswork.
Why we built UGC machine learning
We asked marketing professionals and TINT users what their number one concern was when it came to user-generated content marketing. Their responses were very similar and we captured an interesting trend. [Find the full TINT Marketing Trends for 2018 Report here]. The top 3 concerns marketers have are not having enough time, lack of content, and poor performance.
We also asked them where they will be focusing their marketing efforts in 2018 and noticed another interesting pattern.
Marketing professionals and TINT users alike will be focusing their efforts on increasing engagement, content creation, and increasing awareness this year. TINT machine learning addresses these concerns and efforts and is designed to make finding quality, high-performing content as easy as clicking a few buttons. Let’s see how it works!
What’s in a photo
Our machine learning analyzes all of the content in your TINT, extracting valuable information to learn what your customers are posting about your brand. Using image recognition, it automatically tags and categorizes your content so you can search your library in seconds.
A moderator’s dream
Once images have been analyzed, machine learning to understand your moderation behavior and tracks what you like or dislike. Using this data, TINT builds you a library of content that is catered to your content preferences and allows you to surface recommended content instantly.
Activate with confidence
One of the most powerful features of TINT is the ability to learn from your audience’s interaction with your content. Capturing key engagement signals such as clickthroughs, and shares, machine learning recommends similar content it knows your audience will like…before you publish it.
Machine learning can do it, so can you
TINT enables brands to unlock the massive potential of their best user-generated content, but don’t just take our word for it. See what these leading brands have to say.
If you have more questions about how your brand can use UGC machine learning, get in touch with an expert and request a live demo.
