Case Study
How hello products Wins at Advocacy With the hello friends Community
Top Use Cases
Community
Industry
Personal Care
Keep scrolling to see how hello drove these results with their brand community
+22%
Increase in brand loyalty
+20%
Increase in Net Promoter Score
86,000
UGC, Reviews & Recommendations Generated
62%
Have Purchaed in the Last 3 Months
The Challenge:
Challenger brand, hello products, is on a mission to make the world a friendlier place starting with their line of naturally-friendly oral and personal care products. Naturally, when they needed an advocacy solution for making new brand friends, they turned to TINT to help them create the hello friends community.
"Our hello friends community was created to encourage a more thoughtful approach to oral care and inspire members to think about the products they are using. It quickly become a home for vocal brand advocates, providing education and prompting action to broaden our brand awareness."
The Missing Piece to a Complete Online Brand Presence
Website, e-commerce, content, video – hello products is at the forefront of direct-to-consumer relationship building. An online brand community was the missing piece to help bring their mission alive in a vibrant and inclusive home for hello product consumers.
An Owned Channel for Always-On UGC & Reviews
The hello friends community generates thousands of pieces of UGC, reviews, photos and more across key online channels. Whether it’s a new product that needs a boost or general brand awareness, community members are an army of advocates to activate and drive conversion on the brand’s website, key e-commerce channels, and social media outlets.
Bringing Brand Values to Life and Securing Loyalty with Community
hello products is a challenger brand in the highly competitive oral and personal care market. The hello friends community helps the brand’s unique values shine through and fosters the much-needed emotional connection that cuts through the clutter, competes with the big players, and secures long-lasting loyalty.
