Case Study
EZC Pak™ Drives Product Trial & Brand Advocacy with the EZC Immunity Community
Top Use Cases
Community
Industry
Consumer Healthcare
Keep scrolling to see how EZC Pak achieved these results in just six months
5,000+
Pieces of User-Generated Content
2MM
Community-Generated Impressions
70%
Positive Brand Opinion
56%
Likely to Recommend EZC Pak to Friends
EZC Pak is an award-winning physician formulated Immune Support Pack designed to reduce inappropriate antibiotic use. The brand knew trusted consumer recommendations would help cut through the clutter to drive brand awareness.
The Challenge:
Growing natural immune support brand, EZC Pak, is challenged with generating product trial that showcases consumer experiences at scale. Partnering with TINT’s Community Powered Marketing platform, the “EZC Immunity Community” is the perfect solution for this small team to achieve big results.
"Great Software. Great Service. Great Team. Our online community has grown to 5,000+ members in just a few months. We are a small team of 3 so setting up and managing an online community for our brand seemed impossible. TINT made it easy. They took the time to understand our brand and what we were looking for on the front end. Now it feels like they are an extension of our team."
An Online Destination to Mobilize Evangelists
The EZC Immunity Community cultivates the voices of the brand’s strongest supporters to drive new customer acquisition. With targeted sampling, advocates can support EZC Pak trial and awareness through influential content, generating social proof through authentic user-generated content and retail ratings & reviews.
Strengthen Brand Loyalty and Engagement
With TINT’s turnkey community platform, the EZC Immunity Community enhances brand love and emotional loyalty through personalized activations and content. TINT builds community connections that help brands maintain positive brand opinion and equity among existing consumers, strengthening customer lifetime value.
Predictive Insights to Optimize Marketing Strategies and Create Brand Resilience
Important for any resource-strapped team, TINT’s on-demand insights empower the brand to uncover key audience segments that aid in mass-market implementation, making their marketing investments work harder.
