Case Study
How DSE Healthcare Solutions Drives Innovation and Brand Growth with The Upside Community
Top Use Cases
Community
Industry
Supplements
Keep scrolling to see how DSE Healthcare drove these impressive results
5
Product Innovations Developed or Launched with the Community
50,000+
UGC & Reviews Collected
+60%
Increase in Purchase Among Community Members
+28%
Increase in Net Promoter Score
With a portfolio of specialty health brands, DSE Healthcare Solutions knew they had to stay on top of trends. They created The Upside Community for easy and fast connection to healthy brand engagement.
The Challenge:
DSE Healthcare Solutions faced the need for predictive insights, positive sentiment, and targeted brand initiatives. Overcoming this challenge through TINT’s capabilities led to product innovations, increased engagement, and elevated brand loyalty.
"Fergon Iron Restore was completely developed with the help of the Upside Community. They helped us name the product and then sample it and gave us reviews. That whole thing happened within the community."
Michelle Muhammad, Chief Sales & Marketing Officer, DSE Healthcare Solutions
Acquisition of First and Zero Party Data to Optimize Go To Market Strategies
With always-on access to The Upside community, DSE Healthcare Solutions can obtain predictive insights through TINT’s robust research-gathering capabilities. Whether it’s a custom survey, a quick poll or a discussion board, the company can capture important information to inform their strategies to maintain their market standing.
Leverage Consumer Voices to Elevate Positive Sentiment and Referrals
Word-of-Mouth is a powerful tool to help drive conversion and to increase brand equity among a target audience. DSE Healthcare Solutions activates The Upside community to participate in campaigns that spark social sharing.
Promote and Amplify Target-Specific Brand Initiatives
DSE Healthcare Solutions created The Upside to drive overall awareness across the market of specific brands within the portfolio. With TINT’s advanced segmentation engine, delivering relevant offers is turnkey, and most importantly, scalable.