Case Study
How Culturelle Generated 46,000+ Pieces of UGC
Top Use Cases
Community
Industry
Health, CPG
Culturelle achieved these results with their Clubhouse community
22,000+
Community Members
46,000+
Pieces of UGC Created
20MM
Impressions
+18%
Consumers who “always purchase” the brand
74%
Net Promoter Score
Culturelle is America’s most trusted probiotic brand, focused on supporting the overall health and wellbeing of families worldwide.
The Challenge:
Digestive and Probiotic brand, Culturelle, aimed to spark meaningful conversation among parent audiences while activating authentic word-of-mouth through targeted product experiences.
"Our community was extremely engaged, whether it was helping pick a new flavor for our next product launch, trialing a new product, or posting on their social channels to drive advocacy amongst other parents."
A Brand-Owned Home for Target Consumers to Engage
As a brand-owned asset, the Culturelle Clubhouse serves as a home base for customers to connect with the Culturelle brand. Here, community members can participate in interactive digital experiences – personalized based on first-party data – including tailored offers, relevant discussions, fun activities, and more.
Actionable Data For Predictive Insights
Trends move fast, especially in a rapidly approaching post-COVID world. The Culturelle Clubhouse offers the brand access to feedback to inform business decisions, from audience segmentation to packaging and creative.
Authentic Advocacy Drives New Purchase
Culturelle knows how important social proof and referrals are to driving sales. Through their community, the brand can mobilize and activate targeted consumers to share their Culturelle experience with reviews, UGC photos and videos, and much more.
