This is an interview with Cyle Perez, Director of Public Relations at San Antonio Zoo. The transcript has been edited for brevity and clarity. Download your copy of the 2023 State of Social & User-Generated Content. David Ramirez Let’s start off with who you are, what you do, and where you do it. Cyle Perez My name is Cyle Perez. I am the Director of Public Relations at San Antonio Zoo. In that falls all…
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The best part of user-generated content is that there’s usually a lot of it. Management of user-generated content is often an afterthought. But we know, good UGC campaigns generate a lot of content. Great ones can be overwhelmed with contributions. After all, UGC turns all customers into content creators and brand advocates. User-generated content (UGC) comes in photos, videos, reviews, testimonials, and comments from happy customers who are eager to talk about the benefits of…
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