Brands have known the power of word-of-mouth marketing for years—the opinion of a family member, friend or colleague can make or break the decision to purchase a new car, eat at a particular restaurant or sign on for an enterprise software solution. And with social interactions happening more online, the methods by which we vouch for products and services within our networks have followed. Today, user-generated content (UGC) that showcases the merits of a brand’s…
With many universities shutting down or delivering online classes due to the COVID-19 outbreak, universities may wonder how to stay…
Two of the spots nominated for the 2019 Emmy for Outstanding Commercial are wonderful collections of UGC. There’s an explosion of…
The sun was shining, the weather was beautiful, and marketing was in the air. Spring into UGC was the inaugural in-person workshop from Team TINT. We chose the San Antonio Botanical Garden to provide a beautiful backdrop and plenty of source material for our social media scavenger hunt. The workshop focused on the power of authenticity. User Generated Content is one of the most powerful drivers of engagement and conversion in the modern marketer’s…
Form follows function. The smartphone was designed for convenience, ease of use, and mobility. The desktop -or modern laptop for…
User-Generated Content (UGC) is all about leveraging the best community content to build trust. The world’s top brands transform their…
We’ve talked a lot about “humanizing your marketing” here at TINT, but have you ever thought what that even means? Well I’m here to tell you. Marketing Then and Now It has been a long journey for marketing. If you read our post from 2016 about the history and evolution of advertising, then you would know that marketing was far from what it is today. Marketers turned to using infomercials and lengthy print ads to…
Over the past few years, we’ve seen companies struggle with finding the right content for the right channel. Digging through…
We rely on testimonials in one form or another on a daily basis. Your friend tells you about a new…
