With more people sharing their customer experiences on social media, user-generated content (UGC) is proving to be the insight that data couldn’t always give brands. UGC can help brands monitor customer sentiment, track competitors, and discover valuable keywords. This type of social media monitoring, known as social listening, creates a real-time stream of in-depth understanding. Surveys don’t always bring back the most truthful answers. Marketers also don’t want to interrupt the buyer’s journey right when…