Early Adopters may be the key to marketing a safe return. Hotels, restaurants, clubs, museums, and similar businesses have found themselves in an unexpected situation. In March 2020, as businesses temporarily closed their doors due to the pandemic, many business operators expected a few weeks of downtime before reopening. They certainly didn’t think it would take over a year before they could return to some sense of normalcy. Their time in limbo seems to be…
Destination marketers have faced massive challenges during the COVID-19 pandemic. When countries around the world asked their citizens to go…
COVID has devastated the hotel industry but, in many parts of the world, things are slowly moving towards a safe return to business. We’ve found five tactics to drive hotel marketing during COVID. To establish these elements, our content team visited several hotels on the historic San Antonio River Walk. We wanted to get a clearer picture of a tourist destination during what would normally be the peak of pre-Labor Day tourist season. We reviewed…