This year will always be known as the Year of the Pandemic. It’s the year that no one predicted, and marketers never prepared for. Marketing in 2020 didn’t come with a rule book. Yet, it showed how adaptable, savvy, and strong-minded we could be—even under pressures never felt before. Marketers took a challenging situation and figured out how to maneuver their way through it, meeting their customers in their new state and even taking social…
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