Social meets eCommerce in 2021. Rather than being an awareness and conversion tool, social has become a tandem requirement, with brands activating social tactics along every funnel phase. Social is no longer separate from eCommerce, social is eCommerce.  The social platforms consumers have used to keep themselves entertained during months spent on lockdown at home are more than an entertainment tool. eCommerce retailers have emerged as the victors of 2020. People are more comfortable shopping…