Omnichannel marketing takes a lot of work. Posting, engaging, and responding consistently to one social platform requires at least one dedicated member of your team—add in 5 other platforms (on top of your campaigns!) and overwhelmed becomes an understatement. 42% of users expect inquiries on social media to be responded to within an hour, if not sooner! We saw the pressure to be omnichannel get pushed even harder last year as people were stuck at…
Move over TikTok—there’s a new social app getting all of the attention. With its coveted waitlist, Clubhouse has turned itself…
We’ve all been there. You’ve spent time brainstorming, testing, and designing the perfect hashtag. Then you start researching. Suddenly, you…
The way spectators view live sporting events is changing along with mobile technology. Sports fans can often be found occupied by their smartphones during the game, or shooting selfies in the stadium to share with friends over social networks. Sports organizations already know the importance of social networking and connecting with fans outside the stadium, but new Wi-Fi options inside the stadium have given organizations another way to reach fans during games. The Challenges of…
As consumers turn to the internet for dining recommendations, its more important than ever that restaurants have an enticing, engaging web presence to bring discerning diners through their doors. Though I titled this post “mouthwatering websites,” a restaurant’s online presence can (and should) extend beyond their website. Pinterest boards, dining review websites, and recommendations on social media are all opportunities for restaurants to promote their high quality food and happy diners.
