In recent years, an engaged audience was overwhelmingly the top goal for marketers. In 2021, however, there’s a new key performance indicator (KPI) rising in importance. When we asked marketers what KPI is the most important to their role, for the first time, engagement was nearly tied with return on investment (ROI) for the top spot. Engagement won by only 1%, as reported in our State of User-Generated Content report. Take a look at the…
Move over TikTok—there’s a new social app getting all of the attention. With its coveted waitlist, Clubhouse has turned itself…
Longtail keywords are the high-intent, low-traffic drivers of niche SEO. Social Media marketers will find that longtail hashtags can provide…
The Federal Trade Commission (FTC) has released Influencer Disclosure Guidelines to provide an ethical and legal roadmap for social media personalities. The FTC is an independent enforcement arm of the U.S. government tasked with consumer protection. Part of this enforcement mandate is to ensure truth in advertising, which includes endorsements. Influencers and brands that collaborate through endorsements are expected to comply with the law. We’ve reviewed the guidelines and have 6 takeaways to ensure that…
We’ve all been there. You’ve spent time brainstorming, testing, and designing the perfect hashtag. Then you start researching. Suddenly, you…
Today, Google launched Shoelace, a free social platform designed to share local “handpicked things to do with others who share…
Form follows function. The smartphone was designed for convenience, ease of use, and mobility. The desktop -or modern laptop for that matter- was designed as a workhorse; it does the heavy lifting required to sustain an information age society. A 2019 study published in the AMA Journal of Marketing Research explores how user generated content (UGC) differs depending on the device used to create it. There is a device-specific emotional language in UGC that should help…
“But I’m too small to use social media.” “If only I had more followers, my business could use social media…
The way spectators view live sporting events is changing along with mobile technology. Sports fans can often be found occupied…
Launching your San Francisco tech startup in the Middle East might not be an obvious choice. But this past week, Tint moved into Dubai. And we found ourselves in the midst of one of the most receptive environments could have hoped for. Why? Firstly let’s look at the numbers; 88% of the online population in the Middle East uses social networking on a daily basis – that’s the highest in the world! Next year, the…
This past Sunday, 400,000 people took part in the People’s Climate March in New York City to demand action on climate change. The march made the front page of The New York Times, but received the usual mix of coverage and inattention that climate activists have come to expect from traditional news media. The same day, there was a second climate march- one that made its own coverage. It was a digital march that engaged participants across the globe on the new battleground for change: social media.
New York Fashion Week has been an exclusive event, for the shakers of Fashion with a capital “F.” But with the ascent of social media, it’s changed.
