Social commerce leverages buyer behaviors in the customer journey—and its power in the buying decision is only growing larger. Move over, Amazon. New doors have been opened in the eCommerce space as social media giants like Facebook, Instagram, Twitter, and more realized that their platforms were the perfect place to let brands meet their potential customers. Met with a plethora of data and analytics, merchants found their new home and they’ve been living here for…
Social media giants like Facebook and Snapchat have realized they no longer need the middleman to get products sold. The…
Social commerce is more than another marketing buzzword. It has the ability to connect with people at every stage of…
Social meets eCommerce in 2021. Rather than being an awareness and conversion tool, social has become a tandem requirement, with brands activating social tactics along every funnel phase. Social is no longer separate from eCommerce, social is eCommerce. The social platforms consumers have used to keep themselves entertained during months spent on lockdown at home are more than an entertainment tool. eCommerce retailers have emerged as the victors of 2020. People are more comfortable shopping…
In the last few years, Instagram has become one of the fastest-growing social media platforms with the most engaged user…
Black Friday until Christmas Eve is often the golden season for eCommerce operators. Year over year, online holiday spending has…
The world has shifted, accelerating the need for a new generation of marketing specializations. eCommerce was already heavily influenced by social media, but as more and more users spend an increasing amount of time out of stores and in digital spaces, retailers worldwide will start to recruit for a role we call the “Social Commerce Specialist”. Social Commerce Specialists are different from the social sellers that already exist in many eCommerce operations. Social sellers are…
There’s no feeling quite like seeing purchases rolling in on a regular basis and acquiring happy customers who love your…
