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Pinterest has somehow created a truly special social network where almost everything a user sees can be purchased in some way. This makes Pinterest a perfect platform for companies to promote their products, provided their products can be made visually appealing, and engaging. Pinterest isn’t about ads – so make sure your content is designed to be more than advertising. Do Pinterest right: turn browsers into buyers and reap the rewards.

We’ve all heard the news of Pinterest Guided Search – Pinterest’s newest feature. But what does the new feature mean for Pinterest users and the platform’s role in the larger social media world?