What are the rules for reposting content on Instagram? That’s a common question asked by marketers of all stripes and experiences. Copyright can be a scary and often confusing topic, particularly on quickly evolving platforms like Instagram. Now you can reshare with confidence using these best practices in your Instagram marketing strategy. Instagram has become one of the top destinations for visual content marketing. Marketers are using social commerce strategy to use the platform to…
Social meets eCommerce in 2021. Rather than being an awareness and conversion tool, social has become a tandem requirement, with…
Travel marketing is powered by creative ideas that keep locations and services top of mind throughout the year. These are…
Using social media for employee advocacy doesn’t come easily to some brands. Before you stress about being behind on this new necessity of your marketing strategy—it’s not your fault. As marketers, we’ve trained ourselves to talk to our customers’ avatars about their pain points. Our social content focuses on helping our ideal customers overcome challenges while positioning our products as the ultimate solution. Control over that messaging has been tightly held by marketing and communications…
It was a night of victory for the Tampa Bay Buccaneers on Sunday, Feb 7. The second-time Super Bowl champions…
What makes an Influencer? When more than 100 million people have over 100,000 followers, who among them are truly famous?…
In the last few years, Instagram has become one of the fastest-growing social media platforms with the most engaged user base. As specified in one report, Instagram now has over 1 billion monthly active users, 500 million people access it daily, and 64 % of this audience are aged between 18 and 34 years. Moreover, people spend a considerable amount of time on the platform, so it’s not just a platform for sharing photos and…
Move over TikTok—there’s a new social app getting all of the attention. With its coveted waitlist, Clubhouse has turned itself…
There are lots of 2021 trends reports out there. We’ve reviewed fifteen of the world’s top reports to create a…
Finding the best and worst ads of the year is always exciting, but this year was unique. Marketers felt and experienced 2020 in a different way than others. As we all navigated personal challenges, we also navigated those of our customers and fans—making sure to stay sensitive, voice our opinions, and hit KPIs. Putting together this list of best and worst ads of 2020, we have to give a slow clap of recognition for every…
Longtail keywords are the high-intent, low-traffic drivers of niche SEO. Social Media marketers will find that longtail hashtags can provide…
Internal Influencer has become a buzzword as brands seek new avenues to amplify the power of their social media marketing.…
