Destination marketers have faced massive challenges during the COVID-19 pandemic. When countries around the world asked their citizens to go into self-isolation, it meant that marketing and sales leaders in events, festivals, travel, tourism, and destination management had to change everything they’d been doing and adapt to a new way of living. Established COVID protocols feel anti-event. As these safety measures, like keeping 6-feet of distance between people, wearing masks, and only dining in outdoor…