Year after year user-generated content continues to prove itself as one of the most powerful tools in a marketer’s arsenal. This year, our user-generated content stats roundup looks at how UGC is diversifying across the world. Micro-influencers are bumping mega-influencers out of the way. Social Commerce has gone mainstream. Employees are now all marketers. Social Media supports a variety of goals and is getting bigger than ever. Dig into the top 50 user-generated content stats…
When it comes to marketing effectiveness, user-generated content (UGC) steals the show. Marketers have learned that UGC is one of…
New marketing trends pop up every constantly. Marketers really have to be on top of their game to spot every…
When you’re about to hit that “buy” button, do you find yourself automatically scrolling down to read reviews left by those who went before you? If so, you’re not alone. In fact, 64% of consumers will actively seek out reviews before they commit to handing over their money. Source: v12data Reviews, and user-generated content (UGC) in general, are making marketing more authentic. Content created by customers has magic powers that marketers can’t recreate themselves -…
Marketing trends never stop changing, and it feels like there’s a new hot buzzword every few months that dominates marketing…
