Marketers are ramping up audio and video (A/V) content in 2023. This investment is a reaction to the evolving digital landscape, where capturing consumer attention and leaving a lasting impression is a changed game, one you can’t win without dynamic content. In our 2023 State of Social & User-Generated Content Report, we found that 66% of consumers believe that brands that use audio and video stand out more than those that don’t. However, less than…
How to prove marketing ROI is an age-old problem. Technology is supposed to make attribution easier, but for many professionals,…
Micro-influencers are a unique breed of content creators. They speak directly to a smaller fan base, niche audiences that have…
The user-generated content customer journey is built on excitement. First, the excitement of discovering a product. Then, the excitement of ordering and anticipation of that product’s arrival. Finally, the excitement of experiencing and engaging with the product. Smartphones and social media have further accelerated this journey, placing purchasing decisions and consumer resources at the fingertips of shoppers… literally. This democratization of marketing strategy has put user-generated content front and center. Now, marketing campaigns are about…
Marketing has always been visual. It started with master marketers like Joe Ades in the street using storytelling and visuals…
The best part of user-generated content is that there’s usually a lot of it. Management of user-generated content is often…
Omnichannel marketing takes a lot of work. Posting, engaging, and responding consistently to one social platform requires at least one dedicated member of your team—add in 5 other platforms (on top of your campaigns!) and overwhelmed becomes an understatement. 42% of users expect inquiries on social media to be responded to within an hour, if not sooner! We saw the pressure to be omnichannel get pushed even harder last year as people were stuck at…
Marketing professionals rank engagement as their top KPI for the second year in a row. Yet, they’re also finding engagement…
User-generated content (UGC) increases trust, engagement, and revenue – and it’s everywhere. We’re excited to present the State of UGC…
The world is a noisy place, especially online. Every day, 2.75 million blog posts get published on WordPress sites alone. In those same 24-hours, Instagram will see 95 million photos and videos get shared and 500 million Tweets will go live. And these numbers are increasing. When we say that the importance of user generated content is higher than ever, we’re talking about how UGC can help your brand stand out in this noisy world.…
We’ve talked a lot about “humanizing your marketing” here at TINT, but have you ever thought what that even means?…
As an experienced marketing leader for the past 21 years, I’ve seen marketing go from direct mail to web to email…
