Organizations around the world are starting to implement company-wide employee advocacy (EA) and employee-generated content (EGC) programs. But even the most savvy professional can struggle with transforming the employee experience using social media. Here are some of the questions they’ve asked us about employee advocacy and employee-generated content. What is employee-generated content? Employee-generated content is a photo, video, social post, or article shared by a current, former, or prospective employee about a brand or its…
At the start of 2021, there were 7.23 million job openings in the U.S. One year later, at the start…
TINT Launches Integration with Hootsuite Amplify to Provide Better UGC & EGC We continue to expand our partnership with Hootsuite…
Employee-powered marketing democratizes the content creation process and turns every member of staff into an internal influencer. There are a variety of names: employee advocacy social program, employee-powered marketing, employee-driven communications, but all of them fall under the umbrella of Employee-Generated Content (EGC) EGC and employee-powered marketing are new territories for many marketing and communications professionals. Let’s dig into some frequently asked questions about the strategy. What is Employee-Powered Marketing? Employee-Powered Marketing is a strategy…
Using social media for employee advocacy doesn’t come easily to some brands. Before you stress about being behind on this…
Internal Influencer has become a buzzword as brands seek new avenues to amplify the power of their social media marketing.…
November would have normally found the Team TINT traveling to Kansas City and Raleigh to participate in the Internet Summit and KC Digital Summit. (It is also an excuse for us to consume copious amounts of BBQ in both locals.) This year, we’re connecting with our friends, colleagues, and customers through the Digital Summit at Home Series. We debuted a new session called “Social Reset: Leave Your Old Content in 2020.” We had a packed…
Employee Generated Content (EGC) is the biggest HR strategy that most companies overlook. Give your employees the social media tools to share their knowledge and enthusiasm.
This is part of a 4-part series about increasing employee engagement with employee-generated content. 1) Assessing Your Employee Advocacy Opportunities…
This is part of a 4-part series about increasing employee engagement with employee-generated content. 1) Assessing Your Employee Advocacy Opportunities 2) Strategies for launching your employee advocacy program 3) Benefits of an employee advocacy and EGC social media plan 4) Get more content from your employees Answer this: who knows your company better than anyone else? Who is working in it every single day and helping to build it into something great? The answer: your…