hospitality Archives

New Report Emphasizes Importance of Authentic Content for Tourism and Hospitality Industries

Travel Brands are recommended to focus on communicating trust and confidence as industries rebuild post-lockdown. New research stresses the importance of using authentic social media and marketing content for travel-related industries as they recover from the global impacts of COVID-19. Travel-centric brands face a “next normal” in a world where social media adoption and consumer expectations have increased exponentially. The report, produced by travel research authority PhocusWire in partnership with TINT, finds that many brands…

UGC Examples

Early Adopters in Travel: Encouraging Returning Customers

Early Adopters may be the key to marketing a safe return. Hotels, restaurants, clubs, museums, and similar businesses have found…

Tips, Guides, and How-To's

How Destinations Can Recruit Meeting Planners with UGC

Destination marketers have faced massive challenges during the COVID-19 pandemic. When countries around the world asked their citizens to go…

Travel, Tourism, and Hospitality

Travel Marketing Powered by UGC

Travel marketing is powered by creative ideas that keep locations and services top of mind throughout the year. These are weird times for travel, tourism, and hospitality, and even stranger times for the professionals who create their content. More than a year has passed since the first lockdown and tourism marketers are gearing up to engage audiences as people slowly return to travel. But many tourists are still wary, creating a tightrope walk for marketing…

Tips, Guides, and How-To's

Bleisure Marketing: The Savior of Travel and Tourism?

Business travelers have a reputation for efficiency; get in, get out, and get on with their lives. But, bleisure, and…

Tips, Guides, and How-To's

Five Tactics to Drive Hotel Marketing during COVID

COVID has devastated the hotel industry but, in many parts of the world, things are slowly moving towards a safe…

Content Marketing

Hospitality Marketing in a Post COVID-19 World

While the whole world has been upended by the coronavirus pandemic, the hospitality industry has been hit particularly hard. Between business travelers being grounded at home and municipalities shutting down restaurants, festivals, and cultural institutions, bookings at hotels have dropped precipitously. As we emerge from this trying time, marketing efforts will have to adapt and user-generated content (UGC) has never been more important for hospitality to connect and communicate trust and safety with guests and…

Influencer Marketing

How Hospitality Brands Can ‘Wow’ Influencers

The currency on social media is attention and exposure. And since influencers hold the attention of loyal followers—with a trend…

Content Marketing

5 Ways to Encourage Guests to Post About Your Hotel

Getting people to talk about your property doesn’t just happen on its own. Creating a community willing to show photos…