Longtail keywords are the high-intent, low-traffic drivers of niche SEO. Social Media marketers will find that longtail hashtags can provide similar traction. Many social practitioners are already using them intuitively. Incorporating them into your social strategy can provide additional reach and engagement for posts across social channels. What does longtail mean? The term longtail was created by business author and entrepreneur Chris Anderson. The concept debuted in a 2004 Wired Magazine article simply titled “The…
Hashtags and hashtag campaigns didn’t die. They just aren’t being used correctly. Starting organically, hashtags mixed with user-generated content seamlessly…
There are many horror stories of brands who have had the hashtags that they’ve created used against them to smear their brand. Successful hashtag campaigns avoid a social media explosion by creating a tag completely free of ambiguity, which allows you to steer the conversation.