2014 was a big year for social media and activism: from pro-democracy demonstrations in Hong Kong, to raising $100 million for ALS research, to providing a stomping ground for nascent conversations about race and police brutality, the range of social media’s involvement in good causes has grown. But. For every stirring story of activism organized on Twitter, there is an equally un-stirring story about hashtags that don’t do anything. Except to make us feel like we’re doing something. “Hashtag Activism” – it’s a phrase reserved for ineffective, vaguely narcissistic Twitter do-gooding.