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events marketing

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Event planning cycles start early, and busy event organizers are looking toward the event trends that will capture attendees’ imaginations (and revenue). Recently back from the International Festivals and Events Association annual conference, our team has six trends to watch.  Which 2023 event trend is next for you? Experience-First Events Discussing “Experience-First” events as a 2023 event trend may feel counterintuitive. What is an event but an experience? But as the metaverses and digital events…

View from the Garden Classroom

The sun was shining, the weather was beautiful, and marketing was in the air. Spring into UGC was the…