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Event Marketing

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Event Marketing

Seven Types of Content Event Marketers Need to Use

As an event marketer, you know the struggle of creating compelling content for multiple channels to entice people to buy tickets, sponsor, volunteer, or participate in your event. Filling a content calendar with meaningful messaging that resonates with your audience can be challenging. When it comes to content marketing for events, many marketers usually start with save-the-dates, press releases, guest announcements, and “buy now” posts. However, there are other types of content that you should…

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How Destinations Can Recruit Meeting Planners with UGC

Destination marketers have faced massive challenges during the COVID-19 pandemic. When countries around the world asked their citizens to go into self-isolation, it meant that marketing and sales leaders in events, festivals, travel, tourism, and destination management had to change everything they’d been doing and adapt to a new way of living. Established COVID protocols feel anti-event. As these safety measures, like keeping 6-feet of distance between people, wearing masks, and only dining in outdoor…

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Event Marketing

The Marketer’s Checklist for Stunning Social Walls

In today’s digital landscape, social proof is critical in the effort to elevate brand status. People respond more positively to brands that engage with their followers and provide authentic, appealing opportunities for them to interact. As a way to boost social interaction at an event, social walls are unmatched as a method to connect with event attendees and the User-Generated Content (UGC) they share in real-time. If you manage social media for your brand’s upcoming…

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