Welcome to the world of the Influencer 2022. Things have changed, and there are new types of influencers on the horizon. Celebrity endorsement was once the “it” thing. Brands like Coca-Cola thrived off these partnerships, and they worked. Actors, musicians, athletes, and celebrities of all stripes fought to get those brand deals. Fans were quick to consume cereal, beverages, and content that featured their favorite star. When social became part of our everyday lives, a new type…
How To Create Digital Paid Ads That Convert In a world of many marketing tools and models for creating winning…
In the last few years, Instagram has become one of the fastest-growing social media platforms with the most engaged user…
There are lots of 2021 trends reports out there. We’ve reviewed fifteen of the world’s top reports to create a meta-analysis of global trends affecting marketing and communications professionals. Top 7 Identified 2021 Trends in Digital Marketing The New Brand Loyalty Corporate Responsibility and Solidarity Spending Better Storytelling, Better Insights Accelerated Pace of Change New Channels for Media Consumption Gaming is Golden Low-Code / No-Code is Hot The New Brand Loyalty “Building new ways of…
Finding the best and worst ads of the year is always exciting, but this year was unique. Marketers felt and…
For eCommerce store it’s risky to rely on one traffic source and optimizing your conversion rates for each traffic source…
Your Guide to Sizes and Dimensions For Every Type of Social Ad There are a lot of options for social media ad sizes these days. When we say a lot, we genuinely mean a lot. To name a few networks, advertisers can find their audiences through: Facebook ads Instagram ads Twitter ads LinkedIn ads Pinterest ads TikTok ads Snapchat ads Each of these social platforms does a great job of delivering native-looking ads to their…
Social advertising is a growing industry as more brands get creative with their digital strategy. Learn how some brands are doing it today.
