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Everything you need to know about TINT Attention Score In the digital economy, attention is the scarcest resource. Long are the days of gazing at your content, thinking it’s good, thinking that people will pay attention, but not actually knowing until it is published. There’s a new sheriff in this marketing town, a first-of-its-kind pre-planning content feature in our platform that allows you to look behind the eyes of your buyer to visualize how your…

Form follows function. The smartphone was designed for convenience, ease of use, and mobility. The desktop -or modern laptop for that matter- was designed as a workhorse; it does the heavy lifting required to sustain an information age society. A 2019 study published in the AMA Journal of Marketing Research explores how user generated content (UGC) differs depending on the device used to create it. There is a device-specific emotional language in UGC that should help…