The User Generated Content (UGC) aspect of influencer marketing is an increasingly important core component to effective digital strategies. Artificial Intelligence has touched virtually every area of business and AI applied “intelligently” has the power to maximize the effect of UGC influencer marketing. Through powerful algorithms, marketers can quickly locate quality visual content from a massive variety of creators and then distribute it when and where it will make the most impact, with incredible accuracy…
With more people sharing their customer experiences on social media, user-generated content (UGC) is proving to be the insight that…
There are lots of 2021 trends reports out there. We’ve reviewed fifteen of the world’s top reports to create a meta-analysis of global trends affecting marketing and communications professionals. Top 7 Identified 2021 Trends in Digital Marketing The New Brand Loyalty Corporate Responsibility and Solidarity Spending Better Storytelling, Better Insights Accelerated Pace of Change New Channels for Media Consumption Gaming is Golden Low-Code / No-Code is Hot The New Brand Loyalty “Building new ways of…