It’s almost Thanksgiving, so you know what that means . . . time to ramp up your Christmas marketing!
Though jumping the gun on winter holidays can lead to some eye rolls, marketing for the holidays is not something to start late. Through late November and into December, retailers experience some of their highest profits of the year. On average, retailers make $57.4 billion on Black Friday and $2.29 billion on Cyber Monday alone. Clearly, the holidays bring many opportunities for businesses to market to their customers and increase sales. This is why it’s important to ramp up your current marketing strategy for the holidays.
As you prepare your holiday marketing strategy, there are a number of factors to keep in mind. First you need to think about your target customer. Consumers transform into three different holiday shoppers during this time of hear: The Early Bird, The Decemberist, and the Procrastinator. Make sure as you develop your strategy that it’s designed for your ideal customer. This way your content and promotions will reach the best holiday shopper.
Next, it’s important to choose your promotions wisely. Only promote products that are overstocked or are in great demand. It’s also important not to tailor your promotions to bargain hunters. Ideally, you should promote products that will attract more customers and keep them happy during the holiday season.
After you’ve defined your target customer and created a goal for your strategy, it’s time to implement your tactics. First, it’s a good idea to update your website and spruce it up for the holidays with holiday videos and images. You should also consider creating a holiday newsletter campaign and updating your social media profiles. By turning your brand into a holiday wonderland, you’ll create a magical shopping experience for your customers.
The holidays are a wonderful time of the year for both customers and retailers. So if you haven’t started planning your holiday marketing strategy, now is your chance:
By Guest Contributor Ivan Serrano
