The user-generated content customer journey is built on excitement. First, the excitement of discovering a product. Then, the excitement of ordering and anticipation of that product’s arrival. Finally, the excitement of experiencing and engaging with the product. Smartphones and social media have further accelerated this journey, placing purchasing decisions and consumer resources at the fingertips of shoppers… literally. This democratization of marketing strategy has put user-generated content front and center. Now, marketing campaigns are about…
With more people sharing their customer experiences on social media, user-generated content (UGC) is proving to be the insight that…
Few could have predicted the way online creatives, social media, and digital platforms would combine to create a new marketplace…
