User-generated content, or UGC for short, is any content that has been created, published, and/or submitted by users of a brand. In many cases, it’s the most effective content for brands. Often, contributors are unpaid fans who promote a brand instead of the brand promoting itself. What Does User-Generated Content (UGC) Mean? What does UGC stand for? User-generated content can be content of any type and usually comes in the form of images, videos, social…