The FTC’s New Rule on Fake Reviews and Testimonials: What Marketers Need to Know The Federal Trade Commission (FTC) introduced a new rule (16 CFR Part 465) targeting fake reviews and testimonials, marking a significant milestone in its ongoing battle against deceptive marketing practices. The rule addresses fake or false consumer reviews, testimonials, and related deceptive practices that have become increasingly prevalent as more shoppers buy online rather than in stores. This rule arrives at…