Social commerce is taking over social media feeds – so much you may have noticed brands increasingly repurpose user-generated content. It’s the new mom sharing her favorite crib mattress, an employee excitedly talking about their new promotion, or a travel influencer at a fancy hotel with #sponsored in their caption. From professional influencers to people unknowingly partaking in social commerce—it’s the current state of social media. As it turns out, it’s exactly what people are looking…
Consumers who engage with your online brand community are primed and ready to rave about your brand. Here’s how you can activate them to drive product reviews.
