Social media is now a search engine. Social media platforms began as places for connecting with friends and family. Today, it’s evolved into something much different. People spend an average of 65 minutes daily scrolling on social media platforms. That’s 7.5 hours a week. People are no longer using social media just to connect with friends and family. They also use it to seek out brands, new products, and influencers. This is social search, the…
As published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Designed especially with a…
One scroll through social media and it’s clear that user-generated content has taken over the feed. Consumers love seeing brand…
