Understanding your customers is more critical than ever in today’s competitive market. The State of Community Powered Marketing found that 97.3% of consumers are motivated to be loyal and purchase more frequently when a brand listens to their opinion. This statistic underscores the transformative power of the Voice of the Customer (VOC) in shaping business success. VOC is more than just a buzzword; it’s the heartbeat of customer-centric organizations. This blog will explore VOC, why…