The latest user-generated content research and trends.
Are you part of the 80% of people who check ratings and reviews before making a purchase? Consider your own buying behavior. After ensuring that a product or service is up to your specification, you likely look for authentic ratings and reviews like testimonials and photos. People prioritize other people’s opinions before making a purchase. And these people don’t have to be friends or family members. People trust ratings and reviews from strangers and base…
One scroll through social media and it’s clear that user-generated content has taken over the feed. Consumers love seeing brand communities and customers share their experiences. They’re asking brands to post UGC – and scrolling past brand-created content at a, seemingly, faster rate than ever. Each year, we…
Jay Abraham is a famous name in the marketing world. He’s one of the OG’s of the space and he’s not shy about sharing his secret to success. It’s simple: stop looking at what everybody in your industry is doing and instead look outside of it. The whole…
Every year, marketers have new trends, new platforms, and new expectations that they need to stay on top of…or risk getting left in the dust. Thankfully, we’ve got you covered. Every year, we conduct our own research to discover the must-know consumer trends and marketing themes, both as related to UGC and not. Then, we report our findings, predictions, and tips in the State of User-Generated Content report and throughout our blog. From marketer’s number…
When it comes to marketing effectiveness, user-generated content (UGC) steals the show. Marketers have learned that UGC is one of the best ways to build trust, grow engagement, and drive conversions, and the following stats prove it. All marketing channels benefit from UGC, and that’s what makes it…
Remember back when UGC was a good idea? These days, it’s much more than that. It’s a must-have. In 2022, consumers practically demand it, not to mention, it solves marketers’ biggest challenges. Here are the 5 consumer trends making UGC non-optional, according to research conducted by TINT and reported in our State of User-Generated Content report 2022.
Travel Brands are recommended to focus on communicating trust and confidence as industries rebuild post-lockdown. New research stresses the importance of using authentic social media and marketing content for travel-related industries as they recover from the global impacts of COVID-19. Travel-centric brands face a “next normal” in a world where social media adoption and consumer expectations have increased exponentially. The report, produced by travel research authority PhocusWire in partnership with TINT, finds that many brands…
Every great marketer can agree on one thing: stories sell. People don’t buy products, they buy the stories behind the products. Incorporating visual storytelling into your marketing has never been more important and the following are 9 visual content trends to watch. 9 Visual Content Trends to Watch…
Marketing professionals rank engagement as their top KPI for the second year in a row. Yet, they’re also finding engagement to be incredibly difficult. In 2021, the battle for digital engagement will make or break a campaign. Social media algorithms certainly have a mind of their own, but…
User-generated content (UGC) increases trust, engagement, and revenue – and it’s everywhere. We’re excited to present the State of UGC Report, a deep-dive into insights from top marketers across the globe. Download the State of UGC 2021 Report This year our findings demonstrate the importance of incorporating your customers’ voices as a core element of your marketing and brand strategy. Our research uncovered five critical themes using data from 5,000+ customers and perspectives from leading…
There are lots of 2021 trends reports out there. We’ve reviewed fifteen of the world’s top reports to create a meta-analysis of global trends affecting marketing and communications professionals. Top 7 Identified 2021 Trends in Digital Marketing The New Brand Loyalty Corporate Responsibility and Solidarity Spending Better Storytelling,…
