Tips, Guides, and How-To's Archives - Page 2 of 3

Tips, Guides, and How-To’s

Category

Everything you need to get started with UGC.

User-Generated Content for Social Listening

With more people sharing their customer experiences on social media, user-generated content (UGC) is proving to be the insight that data couldn’t always give brands. UGC can help brands monitor customer sentiment, track competitors, and discover valuable keywords. This type of social media monitoring, known as social listening, creates a real-time stream of in-depth understanding. Surveys don’t always bring back the most truthful answers. Marketers also don’t want to interrupt the buyer’s journey right when…

Tips, Guides, and How-To's

How to Get More UGC from Instagram

Instagram is the top social network for social commerce. More and more consumers are starting their product discovery journey by connecting to brands and micro-influencers on the photo-driven platform. With so much marketing funnel traffic originating on Insta, marketers may find themselves asking, “How do I get more…

Tips, Guides, and How-To's

Reposting Content on Instagram

What are the rules for reposting content on Instagram? That’s a common question asked by marketers of all stripes and experiences. Copyright can be a scary and often confusing topic, particularly on quickly evolving platforms like Instagram. Now you can reshare with confidence using these best practices in…

Tips, Guides, and How-To's

Visual Content Marketing: How To Drive Conversions

Marketing has always been visual. It started with master marketers like Joe Ades in the street using storytelling and visuals to paint the picture of what life would be like if you owned his potato peeler. Now, it’s a bit more sophisticated—but it is built on the same foundation. What is Visual Content Marketing? Visual content marketing uses images and videos to show consumers what a product can do for them. Thanks to social media…

Tips, Guides, and How-To's

How Destinations Can Recruit Meeting Planners with UGC

Destination marketers have faced massive challenges during the COVID-19 pandemic. When countries around the world asked their citizens to go into self-isolation, it meant that marketing and sales leaders in events, festivals, travel, tourism, and destination management had to change everything they’d been doing and adapt to a…

Tips, Guides, and How-To's

Employee-Powered Marketing

Employee-powered marketing democratizes the content creation process and turns every member of staff into an internal influencer. There are a variety of names: employee advocacy social program, employee-powered marketing, employee-driven communications, but all of them fall under the umbrella of Employee-Generated Content (EGC) EGC and employee-powered marketing are…

Event Marketing

8 Resolutions for Event Organizers

2020 was a test of mettle. As we look forward to what 2021 has in store, we should stop, reflect, and leave baggage in the previous year. Start 2021 on the right foot and make your New Year’s Resolution to leave these eight things in 2020. As published in the International Festivals & Events Association’s “i.e.: the business of international events” quarterly magazine. The premier association supporting and enabling festivals and events worldwide. For more…

Tips, Guides, and How-To's

User-Generated Content Management: A Starter’s Guide

The best part of user-generated content is that there’s usually a lot of it. Management of user-generated content is often an afterthought. But we know, good UGC campaigns generate a lot of content. Great ones can be overwhelmed with contributions. After all, UGC turns all customers into content…

Tips, Guides, and How-To's

Employee Advocacy Powered by Social Media

Using social media for employee advocacy doesn’t come easily to some brands. Before you stress about being behind on this new necessity of your marketing strategy—it’s not your fault. As marketers, we’ve trained ourselves to talk to our customers’ avatars about their pain points. Our social content focuses…

Tips, Guides, and How-To's

How to Use Social Proof to Promote Your eStore on Instagram

In the last few years, Instagram has become one of the fastest-growing social media platforms with the most engaged user base. As specified in one report, Instagram now has over 1 billion monthly active users, 500 million people access it daily, and 64 % of this audience are aged between 18 and 34 years. Moreover, people spend a considerable amount of time on the platform, so it’s not just a platform for sharing photos and…

Tips, Guides, and How-To's

The Social Marketer’s Guide to Clubhouse

Move over TikTok—there’s a new social app getting all of the attention. With its coveted waitlist, Clubhouse has turned itself into all the rage within less than a year of being live. The audio-only app launched in April of 2020 and has grown to host users like Elon…

Tips, Guides, and How-To's

Longtail Hashtags

Longtail keywords are the high-intent, low-traffic drivers of niche SEO. Social Media marketers will find that longtail hashtags can provide similar traction. Many social practitioners are already using them intuitively. Incorporating them into your social strategy can provide additional reach and engagement for posts across social channels. What…