User-Generated Content Archives - Page 6 of 6

User-Generated Content

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All things UGC: what it is, why it matters, and how to use it.

5 Lessons Learned Doing Content Marketing During COVID-19

The global COVID-19 crisis has significantly changed the dynamics of marketing and content creation, highlighting the importance of user-generated content. In many cases it has provided the opportunity for marketers to re-evaluate content strategies and adapt to remote content creation. The following are 5 lessons learned doing content marketing during COVID-19 that can continue to inform your strategies moving forward. 1. Flexibility is a must The usual strategies may not work as expected, which means…

Tips, Guides, and How-To's

9 Ways to Optimize eCommerce Conversion Rate by Traffic Source

For eCommerce store it’s risky to rely on one traffic source and optimizing your conversion rates for each traffic source is an important ongoing activity. Although Google’s traffic can be one of the highest converting sources for online purchases, it’s essential to spread your conversions across several channels.…

Influencer Marketing Tools

What Facebook Rights Management Tool means for UGC

On September 21, 2020 Facebook introduced the Facebook Rights Management Tool. This new addition to the Facebook Creator Studio is designed to “help creators and publishers who have a large or growing catalog of content better control when, how and where their content is shared across Facebook and…

Tips, Guides, and How-To's

Bleisure Marketing: The Savior of Travel and Tourism?

Business travelers have a reputation for efficiency; get in, get out, and get on with their lives. But, bleisure, and bleisure marketing, may be the saving grace of the travel and tourism industry. Business travel is the first thing to recover after a major global shift. Destinations, venues, and attractions should turn their efforts to engaging with these bleisure elites while the world remains in a state of volatility. What is Bleisure Travel? Bleisure is…

Tips, Guides, and How-To's

The Social Media Ad Sizes Cheat Sheet

Your Guide to Sizes and Dimensions For Every Type of Social Ad There are a lot of options for social media ad sizes these days. When we say a lot, we genuinely mean a lot. To name a few networks, advertisers can find their audiences through: Facebook ads…

Tips, Guides, and How-To's

The 5 Step Social Media Audit

Social media is always changing; and your social strategy should too. Performing a social media audit will validate any marketing plan and social media strategy. There are many different audit formats out there, but whatever process you choose should be simple, replicable, and consistently produce insights. Wondering why…

Tips, Guides, and How-To's

The Dos and Don’ts Behind UGC Licensing and Copyright

I’m out of order? You’re out of order. This whole trial’s out of order! Sorry, we may have gotten slightly carried away there. There are lots of Dos and Don’ts behind UGC Licensing and Copyright. But no one likes getting sued. Like, ever. Which is why it’s really…

Tips, Guides, and How-To's

Photography Permissions: Multiple People In Photo

You did it! You found an amazing photo of your product or service on Instagram. As a responsible marketer you reach out, contact the content creator, and ask for permission to use the picture. There are a few people in the photo. Do you need permission from everyone? …

Tips, Guides, and How-To's

Five Tactics to Drive Hotel Marketing during COVID

COVID has devastated the hotel industry but, in many parts of the world, things are slowly moving towards a safe return to business. We’ve found five tactics to drive hotel marketing during COVID. To establish these elements, our content team visited several hotels on the historic San Antonio River Walk. We wanted to get a clearer picture of a tourist destination during what would normally be the peak of pre-Labor Day tourist season. We reviewed…

Tips, Guides, and How-To's

Hashtags Aren’t Dead (You’re Just Using Them Wrong)

Hashtags and hashtag campaigns didn’t die. They just aren’t being used correctly. Starting organically, hashtags mixed with user-generated content seamlessly until marketers started (as we always do) to try to turn hashtags into conversions. Organic hashtags turned into obviously sponsored tags and hashtag campaigns that deterred social media…

UGC Tools

Feature Release: Aggregate Instagram Stories content in TINT

You asked, and we listened: Introducing Instagram Stories content in TINT. Brands can now add their Instagram Stories to their TINT display. IG Stories joins the dozens of other content sources currently available, at no additional cost. Your best Stories deserve to live on! Instagram Stories normally disappear…