All things UGC: what it is, why it matters, and how to use it.
It was a night of victory for the Tampa Bay Buccaneers on Sunday, Feb 7. The second-time Super Bowl champions not only took home the trophy for the big game but also won the coveted Tag-o-War hashtag battle against the Kansas City Chiefs. It’s no secret that the Super Bowl is an internet chatter frenzy maker. At TINT, we wanted to have some fun displaying all the user-generated content, debates and all, on one landing…
In the last few years, Instagram has become one of the fastest-growing social media platforms with the most engaged user base. As specified in one report, Instagram now has over 1 billion monthly active users, 500 million people access it daily, and 64 % of this audience are…
Marketing professionals rank engagement as their top KPI for the second year in a row. Yet, they’re also finding engagement to be incredibly difficult. In 2021, the battle for digital engagement will make or break a campaign. Social media algorithms certainly have a mind of their own, but…
Move over TikTok—there’s a new social app getting all of the attention. With its coveted waitlist, Clubhouse has turned itself into all the rage within less than a year of being live. The audio-only app launched in April of 2020 and has grown to host users like Elon Musk, Sophie Amoruso, and Daymond John. While every other popular social platform relies on visuals, Clubhouse has broken the mold. Visual content isn’t the priority on Clubhouse.…
User-generated content (UGC) increases trust, engagement, and revenue – and it’s everywhere. We’re excited to present the State of UGC Report, a deep-dive into insights from top marketers across the globe. Download the State of UGC 2021 Report This year our findings demonstrate the importance of incorporating your…
There are lots of 2021 trends reports out there. We’ve reviewed fifteen of the world’s top reports to create a meta-analysis of global trends affecting marketing and communications professionals. Top 7 Identified 2021 Trends in Digital Marketing The New Brand Loyalty Corporate Responsibility and Solidarity Spending Better Storytelling,…
Finding the best and worst ads of the year is always exciting, but this year was unique. Marketers felt and experienced 2020 in a different way than others. As we all navigated personal challenges, we also navigated those of our customers and fans—making sure to stay sensitive, voice our opinions, and hit KPIs. Putting together this list of best and worst ads of 2020, we have to give a slow clap of recognition for every…
Longtail keywords are the high-intent, low-traffic drivers of niche SEO. Social Media marketers will find that longtail hashtags can provide similar traction. Many social practitioners are already using them intuitively. Incorporating them into your social strategy can provide additional reach and engagement for posts across social channels. What…
This year will always be known as the Year of the Pandemic. It’s the year that no one predicted, and marketers never prepared for. Marketing in 2020 didn’t come with a rule book. Yet, it showed how adaptable, savvy, and strong-minded we could be—even under pressures never felt…
Black Friday until Christmas Eve is often the golden season for eCommerce operators. Year over year, online holiday spending has increased by almost 20% with Black Friday and Cyber Monday alone accounting for $14.1 billion in eCommerce revenue. Seasonal fluctuations will always be part of the shopping experience, but the best retailers are seeking innovative ways to maintain the boom post-holiday. We turn to Ashley Hilton, Sales Enablement Director at SearchSpring; and S David Ramirez,…
November would have normally found the Team TINT traveling to Kansas City and Raleigh to participate in the Internet Summit and KC Digital Summit. (It is also an excuse for us to consume copious amounts of BBQ in both locals.) This year, we’re connecting with our friends, colleagues,…
The world is a noisy place, especially online. Every day, 2.75 million blog posts get published on WordPress sites alone. In those same 24-hours, Instagram will see 95 million photos and videos get shared and 500 million Tweets will go live. And these numbers are increasing. When we…
