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User-Generated Content

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All things UGC: what it is, why it matters, and how to use it.

What are the rules for reposting content on Instagram? That’s a common question asked by marketers of all stripes and experiences. Copyright can be a scary and often confusing topic, particularly on quickly evolving platforms like Instagram. Now you can reshare with confidence using these best practices in…

Marketing has always been visual. It started with master marketers like Joe Ades in the street using storytelling and visuals to paint the picture of what life would be like if you owned his potato peeler. Now, it’s a bit more sophisticated—but it is built on the same foundation. What is Visual Content Marketing? Visual content marketing uses images and videos to show consumers what a product can do for them. Thanks to social media…

Early Adopters may be the key to marketing a safe return. Hotels, restaurants, clubs, museums, and similar businesses have found themselves in an unexpected situation. In March 2020, as businesses temporarily closed their doors due to the pandemic, many business operators expected a few weeks of downtime before…

Employee-powered marketing democratizes the content creation process and turns every member of staff into an internal influencer. There are a variety of names: employee advocacy social program, employee-powered marketing, employee-driven communications, but all of them fall under the umbrella of Employee-Generated Content (EGC) EGC and employee-powered marketing are new territories for many marketing and communications professionals. Let’s dig into some frequently asked questions about the strategy.  What is Employee-Powered Marketing? Employee-Powered Marketing is a strategy…

Social meets eCommerce in 2021. Rather than being an awareness and conversion tool, social has become a tandem requirement, with brands activating social tactics along every funnel phase. Social is no longer separate from eCommerce, social is eCommerce.  The social platforms consumers have used to keep themselves entertained…

2020 was a test of mettle. As we look forward to what 2021 has in store, we should stop, reflect, and leave baggage in the previous year. Start 2021 on the right foot and make your New Year’s Resolution to leave these eight things in 2020.  As published…

The best part of user-generated content is that there’s usually a lot of it. Management of user-generated content is often an afterthought. But we know,  good UGC campaigns generate a lot of content. Great ones can be overwhelmed with contributions. After all, UGC turns all customers into content creators and brand advocates. User-generated content (UGC) comes in photos, videos, reviews, testimonials, and comments from happy customers who are eager to talk about the benefits of…

Using social media for employee advocacy doesn’t come easily to some brands. Before you stress about being behind on this new necessity of your marketing strategy—it’s not your fault. As marketers, we’ve trained ourselves to talk to our customers’ avatars about their pain points. Our social content focuses…

Omnichannel marketing takes a lot of work.  Posting, engaging, and responding consistently to one social platform requires at least one dedicated member of your team—add in 5 other platforms (on top of your campaigns!) and overwhelmed becomes an understatement. 42% of users expect inquiries on social media to…