All things UGC: what it is, why it matters, and how to use it.
Remember back when UGC was a good idea? These days, it’s much more than that. It’s a must-have. In 2022, consumers practically demand it, not to mention, it solves marketers’ biggest challenges. Here are the 5 consumer trends making UGC non-optional, according to research conducted by TINT and reported in our State of User-Generated Content report 2022.
If 2020 was a year of adapting to a new social and professional climate, 2021 was an exciting year of growth for TINT! On the product side, we’ve introduced several groundbreaking features, such as enhanced social commerce and shoppable user-generated content (UGC), attention score for content optimization, and…
Mid-November brought two things to San Antonio: slightly cooler weather and the Texas Festivals and Events Association annual conference (TFEA 2021). Event planners traveled from the farthest reaches of Texas to meet for the first time since the pandemic lockdowns. 300 people gathered to discuss, celebrate, and share…
The Basics on Creating Appealing Visual Content Visual Content is a large part of life, and it’s about to become even larger especially with the announcement of Facebook’s name change to ‘Meta’, to encompass their larger mission to make all of the content consumed in our lives a reality. Virtual reality that is. With content (no matter how you interpret it) visuals help us attract and engage new and existing users to our brands, platforms,…
COVID-19 isn’t the only reason that commerce has moved in the direction of online shopping. While the pandemic increased the necessity of online stores, to say online shopping wasn’t already on the rise would be an oversight. In 2018, Shopify saw $1.5 billion in sales during the Thanksgiving…
Now In Canva, Your Best UGC The perfect content creation tool doesn’t exist? Well, we beg to differ. At TINT, we know the importance of incorporating User-Generated Content (UGC) into different visuals. That’s why we integrated with Canva. In just a short time, Canva has become ‘THE’ online…
TINT Launches Integration with Hootsuite Amplify to Provide Better UGC & EGC We continue to expand our partnership with Hootsuite and offer innovative solutions to the market by making it easier for users to leverage Employee-Generated Content (EGC) through Hootsuite Amplify. Amplify is Hootsuite’s industry-leading employee advocacy platform that provides a sophisticated approach to risk management for regulated organizations that necessitate pre-approved social content to ensure messaging remains accurate, clear, and on-brand. With the TINT…
Social commerce leverages buyer behaviors in the customer journey—and its power in the buying decision is only growing larger. Move over, Amazon. New doors have been opened in the eCommerce space as social media giants like Facebook, Instagram, Twitter, and more realized that their platforms were the perfect…
How did an exclusively online store sell $100M in mattresses through DTC marketing when people couldn’t even test out if they liked the product before buying? Direct-to-consumer marketing initially seemed to go against the laws of buying decisions. People would always want to lay on a mattress before…
How To Create Digital Paid Ads That Convert In a world of many marketing tools and models for creating winning strategies, it’s not a secret that social media paid advertising can be highly effective. But the path to success is not always exactly clear. Using the best practices, imagery, and tracking past ad performance still may not be enough to guarantee a winner with your next campaign. In fact, creating high-converting ads to get even…
Everything you need to know about TINT Attention Score In the digital economy, attention is the scarcest resource. Long are the days of gazing at your content, thinking it’s good, thinking that people will pay attention, but not actually knowing until it is published. There’s a new sheriff…
Until a few years ago, it was hard to get anyone to take virtual meetings seriously. People would strictly stick to in-person meetings and physical team-building events. Remote meetings and webinars were primarily considered cost-savers, not operational necessities. But after 2020, everything changed. We’re entering the days of…
