All things UGC: what it is, why it matters, and how to use it.
User-generated content, or UGC for short, is any content that has been created, published, and/or submitted by users of a brand. In many cases, it’s the most effective content for brands. Often, contributors are unpaid fans who promote a brand instead of the brand promoting itself. What Does User-Generated Content (UGC) Mean? What does UGC stand for? User-generated content can be content of any type and usually comes in the form of images, videos, social…
Are you part of the 80% of people who check ratings and reviews before making a purchase? Consider your own buying behavior. After ensuring that a product or service is up to your specification, you likely look for authentic ratings and reviews like testimonials and photos. People prioritize…
One scroll through social media and it’s clear that user-generated content has taken over the feed. Consumers love seeing brand communities and customers share their experiences. They’re asking brands to post UGC – and scrolling past brand-created content at a, seemingly, faster rate than ever. Each year, we…
Jay Abraham is a famous name in the marketing world. He’s one of the OG’s of the space and he’s not shy about sharing his secret to success. It’s simple: stop looking at what everybody in your industry is doing and instead look outside of it. The whole point of marketing is to stand out from the competition and attract the right buyers. But, it’s dangerously easy to get caught up in the same tactics…
Organizations around the world are starting to implement company-wide employee advocacy (EA) and employee-generated content (EGC) programs. But even the most savvy professional can struggle with transforming the employee experience using social media. Here are some of the questions they’ve asked us about employee advocacy and employee-generated content.…
Welcome to the world of the Influencer 2022. Things have changed, and there are new types of influencers on the horizon. Celebrity endorsement was once the “it” thing. Brands like Coca-Cola thrived off these partnerships, and they worked. Actors, musicians, athletes, and celebrities of all stripes fought to get those…
At the start of 2021, there were 7.23 million job openings in the U.S. One year later, at the start of 2022, that number had almost doubled to over 11 million. “The Great Resignation” became a household term defining this employment shift. More people than ever have begun to question if their jobs, and careers, are worth the sacrifices they used to make without a second thought. Commutes, bad managers, lack of benefits, and other…
Lately, more and more marketers are seeing how user-generated content impacts their business. In 2021, user-generated content (UGC) emerged as the solution to their most pressing problems. It stands out from the content people are used to seeing, which creates more engagement and conversions than brand-created content. Meanwhile,…
Marketers are struggling—and this isn’t breaking news. In 2020, the biggest challenges for marketers were time and team size, likely due to COVID-related layoffs. Now that companies have recovered and marketing teams have grown, here are the biggest challenges faced by marketers today in 2022, according to the…
In recent years, an engaged audience was overwhelmingly the top goal for marketers. In 2021, however, there’s a new key performance indicator (KPI) rising in importance. When we asked marketers what KPI is the most important to their role, for the first time, engagement was nearly tied with return on investment (ROI) for the top spot. Engagement won by only 1%, as reported in our State of User-Generated Content report. Take a look at the…
Every year, marketers have new trends, new platforms, and new expectations that they need to stay on top of…or risk getting left in the dust. Thankfully, we’ve got you covered. Every year, we conduct our own research to discover the must-know consumer trends and marketing themes, both as…
When it comes to marketing effectiveness, user-generated content (UGC) steals the show. Marketers have learned that UGC is one of the best ways to build trust, grow engagement, and drive conversions, and the following stats prove it. All marketing channels benefit from UGC, and that’s what makes it…
