We are frequently asked, “Does paying for UGC make it more legal?” The idea of receiving beautiful, high-quality content for free can seem questionable in a world where many marketing engines are powered by over-priced influencers. Rather than paying to activate a single person of influence, implementing a UGC strategy creates opportunities for any customer, employee, or advocate to make something engaging. We believe that everyone is an influencer. People exert influence on their social…
When it comes to user-generated content, many brands still aren’t aware that the users retain the copyrights to the content that they post. But here’s a spoiler for you: they do. In fact, if you don’t explicitly ask permission from a consumer to repurpose their content, you’re setting…
Many brands have found the power in user-generated content (UGC) to promote their products. Seeing photos of customers and influencers with a product is the digital incarnation of word-of-mouth marketing, one of the most powerful ways to convert prospects to customers. But before you screenshot that user’s post…
The Federal Trade Commission (FTC) has released Influencer Disclosure Guidelines to provide an ethical and legal roadmap for social media personalities. The FTC is an independent enforcement arm of the U.S. government tasked with consumer protection. Part of this enforcement mandate is to ensure truth in advertising, which includes endorsements. Influencers and brands that collaborate through endorsements are expected to comply with the law. We’ve reviewed the guidelines and have 6 takeaways to ensure that…
The California Consumer Privacy Act (CCPA) is slated to take effect on January 1, 2020. Brands and agencies are calling it the GDPR of the USA. There’s a lot of acronyms, legalese, and misinformation swirling around the discussion. Let’s clear up the confusion. Welcome to the TINT primer on…
Fair Use is an important legal tenet for content creators across the internet. At TINT, we are always watching the horizon for laws, cases, and issues that will affect your User Generated Content strategy. In today’s case, a photographer sues to protect his copyright; a film production company was…
You’ve heard that adding User Generated Content (UGC) to marketing programs drives a better conversion rate than branded content. You want to implement UGC in your marketing campaigns, but guessing which pieces are free of copyright takes time and effort. That’s why we’ve created a seamless way to request UGC rights and check for copyright. So, how does it work? See how smart marketers leverage TINT’s UGC Rights to: – Legally share your audience’s content -…
Instagram has made it incredibly easy for the average Joe to take and share great photos. And, for brands with deep pockets, it’s easier than ever before to produce professional-quality photos and carve a captivating visual identity. But, while pretty pictures are all well and good, but they’re…
There are no ifs or buts: modern day marketing strategies need to include social media outreach. Three-billion people have access to a social media account, which means that the potential reach of an organization is huge. Social media marketing provides you with great power to connect. We Are…
User Generated Content (UGC) in marketing strategies is on the rise. Brands have realized how valuable it is to use genuine images shared on social media by real-life customers. With this shift has come a host of legal questions: when is it ok to use an image shared to social media? When does a brand need to get permission to use the photo? And from whom?
