Brands have known the power of word-of-mouth marketing for years—the opinion of a family member, friend or colleague can make or break the decision to purchase a new car, eat at a particular restaurant or sign on for an enterprise software solution. And with social interactions happening more online, the methods by which we vouch for products and services within our networks have followed. Today, user-generated content (UGC) that showcases the merits of a brand’s…
With many universities shutting down or delivering online classes due to the COVID-19 outbreak, universities may wonder how to stay connected with their students. After all, if students are quarantined at home it’s hard to have that college experience. But just because we’re practicing “social distancing” doesn’t mean…
Summary In July 2018, TINT and Widen launched our exciting product integration that allowed marketers to not only access and source user-generated content (UGC), but also clear rights and organize it into a DAM for easy repurposing on any marketing channel (web, signage, email newsletters, social + digital ads,…
Did you watch “Only Lovers Left Alive” by Jim Jarmusch? Source If you haven’t watched it, the movie tells about vampires, Adam and Eve, who stayed in sync with the fast-paced world to survive and carry their love through time. As well as Adam and Eve, one tiny detail went through fire and water to rebirth today and become the most powerful marketing technique ever. And just as love matters for surviving in today’s world…
Authenticity has a high price these days. Look: As the marketplace is getting more crowded, modern customers are spoiled with the amount of branded information they receive daily from all sides, so they don’t trust companies who keep a focus on their products, not their customers. To make…
You see them all around us, and you find some fantastic examples both on social media and in real life. You see them engage and convert audiences and customers at unprecedented rates. You see them be used to source the best photos and tweets from fans and community. You buy into them…
Retailers know discounts and flashy marketing materials alone don’t lure foot traffic. Consumers demand a complete brand experience flowing between the real world and the virtual world. Retail marketing is changing. How can brands deliver authentic brand engagement in real life and online? Integrating customer social media content, or user-generated content (UGC), is the answer. People love to be included and brands love to show that their products are popular. UGC delivers on both accounts,…
Every day on Facebook, 2.5 billion pieces of content are created. Is all that peer/customer content being used? Are brands finding ways to reuse social content and user generated content? The sad thing is, they are usually not. — Why is it so hard to come up with…
TINT operates in a crowded space. Last I counted, we have around 24 competitors—a majority indirect and newly launched. I rarely pay attention to them, so that I am not distracted or tempted to copycat. But when our company looked to me for answers on how we could…
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In 2012, U.S. shopping-center retail sales totaled more than $2.4 trillion, accounting for half of all retail sales in the U.S. In the face of increasing competition from cheap and convenient online retail, shopping malls are holding on. They continue to be one of the main places that people around…
