Advertising was once a huge part of society. Culturally, adverts took centre stage in commercial breaks and on billboards. They featured famous characters and presented a polished image of a product. Over the years, marketing campaigns have changed with the times, singing a different tune when consumers call for it. Once, commercials were key sales pitches, encouraging consumers to go out and purchase. But, as time moved on and people became less receptive to the selling…
How Do I Track Hashtag Analytics? To track hashtag analytics, you’ll need to use a variety of tools that organize and evaluate hashtag data from multiple sources. Hashtag analytics can tell you what hashtags are relevant to your brand or event, which version of a hashtag is the…
In the spirit of the upcoming presidential debate, we decided to host our first ever Social Media Debate on Instagram Stories VS. Snapchat. Which platform allows brands to be more creative? Who wins with targeting options for advertising? Which platform will still be around in 10 years? Watch the…
It’s been a tough year for social media marketing. Algorithm changes, messaging apps, and a flood of new features has changed the landscape altogether. Despite the new challenges for marketers, it’s been a game-changing year for social media campaigns. View the webinar recording below.
These are the 11 tools we most recommend using in 2016, with many offering features with social listening, analytics, scheduling, or content distribution.
Building an online community with an interested audience can inspire brand ambassadors to become your new marketing force.
Watch the webinar to learn how to gain high-quality followers and influencers, multiply the power of your hashtag, and trending hashtag strategies.
We review the best examples of websites using user generated content (UGC) to boost community engagement, increase marketing roi, and drive new sales.
Hashtags today are everywhere, from Twitter posts to billboard ads and TV commercials, but you shouldn’t use them just because everybody else does. To get great results, you need to understand the hashtag ecosystem, and how to use hashtags strategically.
The hashtag is now a vital part of social media marketing, but where did it come from? What fueled its rise to power? Understanding their rise will help you
Do you ever feel like you can’t keep up with the latest social media trends? Or how to distinguish overused social strategies from powerful tactics?
What does the NCAA Tournament have to do with Hashtags? Here’s how hashtags are changing March Madness.
