Social media is now a search engine. Social media platforms began as places for connecting with friends and family. Today, it’s evolved into something much different. People spend an average of 65 minutes daily scrolling on social media platforms. That’s 7.5 hours a week. People are no longer using social media just to connect with friends and family. They also use it to seek out brands, new products, and influencers. This is social search, the…
The search for the first-ever Chief Meme Officer has begun! Bud Light Seltzer recently announced this new role with a dedicated microsite and a lot of fan fare. Memes engage, entertain and make a point instantaneously. The term “meme” was coined by the evolutionary biologist Richard Dawkins well…
The world has shifted, accelerating the need for a new generation of marketing specializations. eCommerce was already heavily influenced by social media, but as more and more users spend an increasing amount of time out of stores and in digital spaces, retailers worldwide will start to recruit for…
New emojis for 2020 have been announced. The Unicode Consortium, a governing body that helps standardize languages on computers, released new emojis for worldwide adoption. We’re excited that the new emojis for 2020 expand options regarding culture, activities, and gender. We’ve rounded up some of our favorites below. Cultural Cuisine Emojis We are excited to see that among the new emojis for 2020 are additions to the food and drink categories. The flatbread emoji has…
byte, a looping micro-video app from the co-founder of Vine, has launched. The app touts creativity first and looks to build communities around experiences.
Enough discussion, it is time to get up and TikTok! TikTok is the fastest growing social site of this new decade. The short-form video platform has taken the globe by storm, establishing a new digital destination for creators and consumers. Marketers have been sitting on the sidelines, considering…
Social Media is everywhere. Everyone from tweens to grannies uses social – so make sure you’re present in order to reach your conference’s target audience! Platforms like Twitter, Facebook, and LinkedIn can be excellent ways to promote your next event without spending a dime. Use these 10 Social Media Tips to Promote your Next Event provided by our friends from Bizzabo. 1. Create a Hashtag and Promote it A specialized hashtag for your event can…
Facebook began a rolling launch of the new Facebook News product designed to provide people with information that is “deeply-reported and well-sourced.” The press release touts that a subset of users in the US have already begun seeing a new tab on their mobile devices with personalized news…
Facebook Dating has launched in a move that has the internet buzzing. The Associated Press reports that interactions of Facebook Dating had already been released in almost 20 different countries including Brazil and Canada. The platform is live in the United States today will a full roll-out slated for…
How Do I Create a Hashtag Contest? To create a successful hashtag contest on Instagram or another social channel, you need to generate a unique hashtag that embodies your brand or the goal you’re trying to achieve. Then, offer a prize to a randomly selected winner from the pool of social users who used the hashtag. The venue is booked, the run of show is in beta, and now your attention shifts to social engagement.…
Almost everyone has that friend who sells a network marketing product and has filled their social accounts to the brim with sales materials. As you click “unfollow”, you should ask the question: Are you doing the same thing with your brand’s social media? Is your social media too…
We’ve all been there. You’ve spent time brainstorming, testing, and designing the perfect hashtag. Then you start researching. Suddenly, you find that your hashtag is already being used by someone else. Enter crisis mode and start googling, Can I reuse a hashtag? At this point of the internet,…
