I remember the evening when I decided I would start TINT in 2011. I was in my college dorm room scrolling through Facebook to procrastinate the inevitable decision that my entrepreneurship professor tasked our whole class with: come up with a business idea and take it as far as you can for our semester project. I saw a Facebook post that shared “ever heard of…” with an image and a glowing recommendation about a specific…
I’ve been traveling a lot to explore various countries and learning new skills. Whether it was going to Australia to trek some the mountains of Tasmania or flying to Colombia to learn 30 hours of salsa dancing, I’ve become a digital nomad to satiate my wanderlust. One problem…
We rely on testimonials in one form or another on a daily basis. Your friend tells you about a new flavor of LaCroix, and you order a pack on Amazon. Your coworker Slacks you about a tech newsletter she signed up for, so you subscribe. We’re curious to…
Every day on Facebook, 2.5 billion pieces of content are created. Is all that peer/customer content being used? Are brands finding ways to reuse social content and user generated content? The sad thing is, they are usually not. — Why is it so hard to come up with a successful marketing strategy? How can you successfully market when new channels and ad products are created every week? I get asked these questions all the time. They…
Marketing trends never stop changing, and it feels like there’s a new hot buzzword every few months that dominates marketing strategies for a while before it eventually fades away. We’ve had a few clients think that User Generated Content is nothing more than the next soon-to-be-out-of-style marketing trend,…
Authenticity is one of the latest buzzwords that’s circulating in the online marketing world. But, while other such catchphrases might just be a flash in the pan, authentic is something that should be deep rooted in any marketing strategy and business if you want to build a loyal…
We asked marketers to share their prediction of what they think will happen to advertising and marketing in the future. Here’s what they said!
User Generated Content isn’t an advertising trend; UGC is necessary to maximize your marketing ROI, and we’ve got three amazing case studies that prove it.
These are the 11 tools we most recommend using in 2016, with many offering features with social listening, analytics, scheduling, or content distribution.
The mall is a social hub, and pioneering retailers in the region are capitalizing on the excitement that visitors feel and are leveraging it through UGC!
If you want to increase your social media engagement within your circles of followers, put in action the following psychology strategies to win them over with a refined way of thinking.
How do you create marketing content that will build trust with the younger millennials generation? Here’s a rundown on how you can get started!
