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Research & Insights

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Research & Insights

Big List of Community Powered Marketing Stats

You are tuning in to the community powered marketing revolution already in progress; welcome to the 2024 Big List of community powered Marketing Statistics. The statistics on this list represent the culmination of over a year’s worth of research, with other supporting data included for context. Online communities have become pivotal for facilitating authentic interactions. Marketers face challenges navigating between owned channels and social media. The evolution of community-building resources empowers digital practitioners to have…

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ugc stats
Research & Insights

The Big List of User-Generated Content Stats

Year after year user-generated content continues to prove itself as one of the most powerful tools in a marketer’s arsenal. This year, our user-generated content stats roundup looks at how UGC is diversifying across the world. Micro-influencers are bumping mega-influencers out of the way. Social Commerce has gone…

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Research & Insights

User-generated content vs eWord-of-Mouth (UGC vs eWOM)

There are many variants: Digital word of mouth, electronic word of mouth (eWOM), user-created content, and user-generated content (UGC). This inconsistency often raises questions about the proper term of art for marketing and communications professionals. TINT has always advocated for UGC as an umbrella term with dozens of “flavors” like constituent generated content and employee-generated content. We’re considering the research to find clarity in the language, specifically, are UGC and eWOM the same thing? Let’s get…

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TINT eBook Markting to Gen Z
Research & Insights

Ebook: Marketing to Gen Z

Ah, Gen Z. Much of their generational identity is debatable depending on who you ask, but you can’t ignore their growing influence. The same old, go-to marketing approaches won’t work when it comes to engaging Generation Z, the most diverse generation in American history. As digital natives, accomplished researchers, value-driven consumers and diehard multi-taskers, they expect more than ever from products, experiences and brands. Unresponsive apps and websites, one-size-fits all customer service or marketing campaigns, and…

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Research & Insights

UGC stars in commercials nominated for Emmy

Two of the spots nominated for the 2019 Emmy for Outstanding Commercial are wonderful collections of UGC. There’s an explosion of brands leveraging UGC (user-generated content) and it’s no surprise given that people trust other people more than brand messages. In fact, the Nielsen Consumer Trust Index reports that…

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Marketing

Emotional Language in UGC: Desktop vs. Mobile

Form follows function. The smartphone was designed for convenience, ease of use, and mobility. The desktop -or modern laptop for that matter- was designed as a workhorse; it does the heavy lifting required to sustain an information age society. A 2019 study published in the AMA Journal of Marketing…

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Research & Insights

9 Things We Learned From Our User Generated Content Study

When you’re about to hit that “buy” button, do you find yourself automatically scrolling down to read reviews left by those who went before you? If so, you’re not alone. In fact, 64% of consumers will actively seek out reviews before they commit to handing over their money. Source: v12data Reviews, and user-generated content (UGC) in general, are making marketing more authentic. Content created by customers has magic powers that marketers can’t recreate themselves -…

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