If you are like me and nearly 70 percent of consumers, according to a recent report from global market intelligence firm Mintel, you read online reviews or seek out opinions from other consumers online before making many of your purchase decisions. I find myself doing this with consistency, even when making the most innocuous choices. Most recently I was on the hunt for a gluten free, vegan probiotic (I know. I am so annoying). Since my…
People are always eager to talk about their summer vacations, so we decided to take a deeper dive into the travel plans of our Smiley360 Community. Our recent survey of more than 25,000 Smiley Community members found that over 70% are planning to take a vacation this summer.…
It’s no secret social media has changed the way consumers seek information, especially when it comes to making purchase decisions. Impressive statistics supporting word-of-mouth and influencer marketing are often thrown around- consumer-to-consumer word of mouth generates more than twice the sales of paid advertising, brand advocates are 70% more likely to be seen as a good source of information by people around them, 90% of consumers trust peer recommendations while only 33% trust ads, etc. Influencers hold a…
We share ways social media impacts the restaurant industry, along with tips regarding how restaurateurs can make the best of them.